Business Development Manager

Job Overview

We are seeking a strategic and proactive Business Development Manager (BDM) to drive student recruitment, build institutional partnerships, and enhance the company’s brand presence across all branch locations. The ideal candidate will have experience in business development, student recruitment, branding, and executing ATL & BTL marketing activities.

Key Responsibilities:

1. Business Growth & Strategy

Develop and implement strategies to attract potential students for study abroad programs.
Identify and establish new partnerships with universities, colleges, and educational institutions.
Generate leads through educational fairs, student counseling, networking, and marketing activities.
Achieve sales targets and revenue goals set by the management.

2. Student Recruitment & Counseling

Guide students through the end-to-end admission process, including application, documentation, and visa assistance.
Provide detailed information on study destinations, courses, universities, eligibility criteria, and financial requirements.
Conduct seminars, workshops, and career counseling sessions for students and parents.

3. College & Institutional Visits Across All Branch Locations

Plan and execute visits to colleges and universities across all branch locations to promote study abroad programs.
Build strong relationships with faculty, career counselors, and student representatives at partner institutions.
Organize on-campus seminars, info sessions, and one-on-one counseling sessions to engage potential students.
Collaborate with local branches to ensure consistent messaging and student engagement during campus visits.

4. Branding & ATL/BTL Marketing Activities Across All Branches

Develop and execute Above The Line (ATL) marketing strategies, including:
- Print media advertisements (newspapers, magazines)
- Radio and TV promotions
- Outdoor advertising (billboards, hoardings, transit ads)
- Sponsorships for major education-related events
Plan and implement Below The Line (BTL) marketing activities, such as:
- Educational fairs and university roadshows
- Flyers, brochures, and in-branch promotional materials
- Direct student engagement activities, workshops, and open-house sessions
- Partnerships with schools, colleges, coaching institutes, and local influencers
Ensure consistent branding and visibility across all branches.
Oversee the design and distribution of promotional materials like banners, standees, and merchandise.

5. Relationship Management

Establish and maintain strong partnerships with universities, colleges, and referral partners.
Work closely with school counselors, coaching centers, and other referral networks to expand outreach.
Collaborate with internal teams to ensure smooth student onboarding and service delivery.

6. Offline Marketing & Outreach (Excluding Digital Marketing)

Develop offline marketing strategies such as education fairs, exhibitions, networking events, and in-person interactions.
Represent the company at education fairs, university visits, and corporate meetings.
Leverage word-of-mouth referrals, campus ambassador programs, and institutional collaborations to enhance outreach.

7. Operations & Reporting

Maintain accurate records of leads, conversions, and revenue using CRM tools.
Prepare weekly and monthly business reports for management review.
Stay updated with the latest trends in international education, visa policies, and destination country requirements.

Key Requirements:

Bachelor’s or Master’s degree in Business, Marketing, or a related field.
Proven experience in business development, student recruitment, branding, and ATL/BTL marketing activities.
Strong communication, presentation, and negotiation skills.
Willingness to travel frequently to colleges, universities, and branch locations.
Knowledge of international education destinations (USA, UK, Canada, Australia, Europe, etc.).
Ability to work independently and drive results in a competitive environment.

Why Join Us?